Peer reviewed sources (also known as scholarly sources) are:
While you can find scholarly articles through general search engines, databases contain a feature where you can narrow your results to only scholarly articles.
The more complicated your question, the less likely a search engine can understand it. To get the best result, identify keywords and like terms to create a search string.
Example research question: How do scandals impact brand perception in American non-profit companies?
Keywords: scandals, brand perception, American non-profit companies
Like terms can include synonyms and also examples of your keywords. If you don't get results from searching your keywords, it doesn't mean that the research doesn't exist. It could mean that the researcher used different language to describe the same topic
Search strings connect your keywords and like terms together for the best results.
Too many results? Use AND to narrow results
scandals AND brand perception AND American non-profit companies
Too few results? Use OR to broaden results
scandals OR misconduct AND brand perception OR brand equity AND American non-profit companies OR US nonprofit OR North American not-for-profit
Gordon College is New England’s top Christian college, located on the North Shore of Boston in Wenham, MA.
Gordon College | 255 Grapevine Road, Wenham, MA 01984 | Telephone 978.927.2300